The owner of Lavish Salon & Spa was looking for a brand refresh. She had been using a variety of script fonts without any consistency and did not use any graphic elements except the for script initial "L". The creative brief evoked words like "glamour" and "drama" combined with the clients' love of retro beauty salons led me to rework the  "L" and pair it with a more compatible script font. The secondary swirl elements were added as a allusion to curls (hair) and/or steam trails (spa treatments).

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These elements were then applied to building signage in the for of 6' tall letters of cut steel used on the building facade, vinyl window stickers and appointment cards.