Brooks Stevens, a Milwaukee-based product development consultancy with an 80-year legacy of expertise and comprehensive processes, needed an updated website to reflect their new branding direction, engage industrial design enthusiasts, and generate leads.

The revamped site primarily serves to showcase their extensive portfolio. Projects are organized by category, with each project featured on its own page, displaying a carousel of images that highlight various stages of development. Each project includes a brief description of how Brooks Stevens applied their research, industrial design, and engineering processes to achieve innovative solutions.

Design elements on the site incorporate the brand’s color palette, circular UI components that echo the shape of their logo, and macro-style photography that emphasizes the textures and elegant details of their designs.

Additionally, to honor the legacy of founder Brooks Stevens, a timeline was created to highlight his contributions and historical significance in the art of product design.