Loyalty Program Concept

Kohl's

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Kohl's aimed to create a new promotional event to drive sales and boost loyalty program enrollment. I designed a concept that featured a close-up of the Kohl’s brand pattern, styled to mimic the facets of a gem, which enhanced the existing Kohl’s Rewards logo. The addition of a gold accent was intended to highlight the value placed on premium members and the exceptional deals offered to them. This concept was tested across multiple channels, including email, the homepage, social media, and print, to confirm its effectiveness.